Referral & partner engine · Now in early access

Turn the people who love you into your best sales channel.

Envoy is the referral and partner engine for founders and agencies. Track every introduction back to its source, manage partner and white-label relationships, reward the people who send you business — and feed every referral into your pipeline with its lineage intact.

Every referral traced to the partner who sent it. Attribution you can actually trust — no more “where did this lead come from?”

Envoy admin console
37
active partners
124
referrals tracked to source
$92k
attributed revenue
100%
of referrals traced to source

One engine, three ways to run it

Run your own program, your clients’, or hand it to us.

Envoy scales from a founder formalizing word-of-mouth to an agency running referral programs for every client — and if you’d rather not touch it, our team runs the whole program for you.

Solo

For founders & operators

Formalize the word-of-mouth already driving your growth — without building a program from scratch.

  • A partner directory & referral links in minutes
  • Every intro attributed automatically
  • Simple, trackable rewards
Managed

Done for you

We design the program, recruit and nurture partners, and hand you attributed, closeable referrals.

  • Program design & partner recruiting
  • Partner nurture & reward handling
  • Attributed referrals delivered to you

One suite, four systems

Everything a referral program needs — in one place.

Envoy brings the four things every partner program stitches together into one: your partner directory, referral tracking, reward management, and clean hand-off into your pipeline.

01 · Partners

Partner directory

One home for every referral, affiliate and white-label partner — with the relationship history attached.

ProfilesTiersHistory
02 · Tracking

Referral tracking

Personal links and intro forms attribute every lead to the partner who sent it — automatically.

LinksIntro formsAttribution
03 · Rewards

Reward management

Set rules once; Envoy tracks what’s owed and to whom, and flags payouts when referrals close.

RulesPayoutsLedger
04 · Hand-off

Pipeline hand-off

Every referral flows into your CRM and outreach with its lineage intact — nothing re-keyed, nothing lost.

CRM syncLineageWebhooks

The platform

Everything you need to run referrals at scale.

Purpose-built to turn trusted relationships into a measurable, rewardable growth channel.

Partner directory

Profiles, tiers and status for every referral, affiliate and white-label partner — one source of truth.

Personal referral links

Each partner gets trackable links and intro forms, so every lead is attributed the moment it arrives.

Source attribution

Know exactly who sent every deal — and keep that lineage attached through the whole pipeline.

Reward rules & payouts

Flat, tiered or per-deal rewards. Envoy tracks what’s owed and flags payouts when referrals close.

Partner leaderboard

See your top partners at a glance and double down on the relationships driving real revenue.

White-label partners

Onboard and manage resellers and white-label partners with their own scoped access.

Multi-tenant by client

Run isolated programs for many clients from one login — cross-client data leakage is impossible.

CRM & outreach hand-off

Referrals flow straight into your pipeline with source intact — no exporting, no re-keying.

API-first & webhooks

Everything the UI does, the API does. Stream new referrals and reward events to your stack.


Why referrals, not ads

Your warmest pipeline is a person, not an ad.

Referred deals close faster, cost less, and stick around longer. The problem was never that referrals don’t work — it’s that most companies never track, formalize, or reward them. Envoy fixes that.

  • Attribution you can trust. Every intro traced to its source — no more guessing where a deal came from.
  • Reward the right people. Partners who send business get paid fairly — so they send more.
  • Nothing falls through. Referrals hand off into your pipeline automatically, with full lineage.
  • A channel you can grow. See which partners drive revenue and invest in the relationships that pay.
Referral · traced end to end
Source Cobble Accounting · trusted partner
Intro Sent Ridgeline Roofing via personal link
Pipeline Auto-created in CRM · lineage attached
Closed $18k · attributed to Cobble
Reward Payout flagged · ready to send

How it works

Live in a day. Compounding every quarter.

Add your partners

Import or invite your referral, affiliate and white-label partners into one directory.

Share links & forms

Each partner gets a personal referral link and intro form, so every lead is attributed on arrival.

Track every intro

Referrals flow into your pipeline with source intact — watch them move from intro to closed.

Reward & grow

Envoy flags what’s owed when deals close. Pay fairly, see your top partners, and double down.


FAQ

Questions, answered.

What is Envoy?

Envoy is a referral and partner engine. It tracks every introduction to its source, manages your partner relationships, rewards the people who send you business, and hands referrals into your pipeline with lineage intact.

How does attribution work?

Each partner gets a personal referral link and intro form. Any lead that comes through is automatically attributed to that partner and carries the source through your entire pipeline.

Can I reward partners automatically?

You set the reward rules — flat, tiered or per-deal. Envoy tracks what’s owed to whom and flags payouts when referrals close, so nobody who sent you business gets forgotten.

Does it handle white-label and reseller partners?

Yes. Alongside standard referral partners, Envoy manages resellers and white-label partners with their own scoped access and program terms.

Can agencies run programs for multiple clients?

Yes. Every client’s program is isolated by construction — separate partners, leaderboards and payouts, all from one login. Cross-client data leakage is impossible.

Does Envoy work with the rest of CAIOS?

Yes. Envoy is part of the CAIOS platform. Referrals flow into Armada for outreach, into Beacon’s relationship map, and into your CRM — with the partner lineage attached.

Get started

Make referrals your most reliable channel.

Track every introduction, reward the people who send you business, and feed it all into your pipeline — automatically.

Book a demo